MBA (Master of Business Administration) - Trimester Pattern (Vellore & Chennai Campuses)

Scope for Employment

Every organization needs sound management. Hence, the graduate could obtain gainful employment in all sectors of industry, and in non-governmental Organisations. The graduate can also choose to become an entrepreneur. Careers are possible also in small and large Organisations, in high-tech as well as low-tech companies, and in any part of the world.

Programme Content

School Core Courses

Fundamentals of Management / Quantitative Techniques for Managerial Decisions / Accounting for Managers / Situational Analysis and Communication / Micro Organizational Behaviour / Human Resource Management / Macro Organizational Behaviour / Business Research Methods / Production and Operations Management / Business Ethics / Entrepreneurship / Macro Economic Analysis for Management / Financial Management - I & II / Supply Chain Management / Managerial

Economics / Applied Operations Research/ Case Analysis and Structured Communication / Information System for Management/Marketing Management - Theory and Concepts / International Business / Marketing Management- programmes and Strategies / Strategy Formulation and Implementation / Commercial Law

School Electives

Finance: Indian Companies Act / Computer aided Financial Analysis / International Finance / Security Analysis and Portfolio Management / Capital Market and Financial Service / Working Capital Management / Corporate Accounting / Corporate Finance / Derivatives Market / Corporate Taxes / Tax management / Principles of Cost Accounting / Costing-Methods & Resource Allocations/ Strategic Cost Accounting and Management Control / Banking / Risk Management in Banks / Managing Personal Finance

Marketing: Advertising and Promotion Management / Brand Management / New Product Development/ Services Marketing / Strategic Marketing / Retailing / Rural Marketing / Customer Relationship Management / Sales and Distribution Management / Consumer Behaviour / Marketing Research / Hospitality and Tourism Marketing / Business to Business Marketing / Pricing Policies, Strategies and Tactics / Marketing Strategy / Rural Marketing Strategy / Integrated Marketing Communications

Human Resource: Leadership and Team Building / Strategic Human Resource Management / Labour Laws and Industrial Relations / Emotional Intelligence and Managerial Effectiveness / Counselling Techniques and Methods / Stress Management and Occupational Health / Human Resources Information System / Knowledge Management / HR and Balanced Score Card / Competency Mapping and Performance / Managing Change in Organisations / Integrated Knowledge Management / HRD and HRP / Creativity and Innovation Management / Compensation Management / Human Resource Planning, Recruitment and Selection / Performance Management/ Training & Development / Career Management / International HRM

Information Systems: E-commerce / Database Management Systems / Enterprise Resource Planning / Decision Support Systems / Project Management for Software Development / Business Intelligence / Software Quality Management / Analysis and Design of Information Systems / Technology Management / Information Systems Audit / System Application Programme / Data Warehousing / IT-enabled Services

International Business: International Shipping and Transport / Global Sourcing / Globalization and Politics / International Organization, Regional Blocks and WTO / International Purchase Management / International Risk Management / Global Organization Structure / International Taxation / Marketing of High - Technology / Managing Asian Business

Manufacturing Management: Lean Enterprises and Manufacturing Technology / Total Quality Management / Facilities and Process Planning / Project Management / Operations Strategy/ Infrastructure Management / Business Process Re-engineering & Value Re-engineering / Service Operations Management / Logistics Management / Innovation in Product Design

Business Analytics:

Data Warehousing and Data Mining/ Business Analytics/ Econometrics/ Marketing Analytics/ Supply Chain Analytics/ Financial Risk Analytics/ Web Analytics/ Video and Text Mining