MBA (Master of Business Administration) - Trimester Pattern (Vellore & Chennai Campuses)

The two-year MBA program consists of six trimesters. Students can choose a range of elective subjects from areas such as Finance, Marketing, Human Resources, Information Technology and Systems, International Business, Operations and Business Analytics.

Apart from the different core and elective courses in management, the school offers courses on Inner development (Yoga and Meditation), Indian culture and ethos, entrepreneurship, short film making, and business ethics. The objective is to make the students versatile in both the theory and practical aspects of business.

The School organizes industrial visits to expose the students to business activities. Besides, Entrepreneurs and Business Experts visit the campus and interact with the students. Assignments and activities which require data to be collected from companies are essential component of our learning environment. Many of the courses adopt a project based learning mode, requiring the students to do projects with an organization.

Scope for Employment

Every organization needs sound management. Hence, the graduate could obtain gainful employment in all sectors of industry, and in non-governmental Organisations. The graduate can also choose to become an entrepreneur. Careers are possible also in small and large Organisations, in high-tech as well as low-tech companies, and in any part of the world.

Programme Content

School Core Courses

Fundamentals of Management / Quantitative Techniques for Managerial Decisions / Accounting for Managers / Situational Analysis and Communication / Micro Organizational Behaviour / Human Resource Management / Macro Organizational Behaviour / Business Research Methods / Production and Operations Management / Business Ethics / Entrepreneurship / Macro Economic Analysis for Management / Financial Management - I & II / Supply Chain Management / Managerial

Economics / Applied Operations Research/ Case Analysis and Structured Communication / Information System for Management/Marketing Management - Theory and Concepts / International Business / Marketing Management- programmes and Strategies / Strategy Formulation and Implementation / Commercial Law

School Electives

Finance: Indian Companies Act / Computer aided Financial Analysis / International Finance / Security Analysis and Portfolio Management / Capital Market and Financial Service / Working Capital Management / Corporate Accounting / Corporate Finance / Derivatives Market / Corporate Taxes / Tax management / Principles of Cost Accounting / Costing-Methods & Resource Allocations/ Strategic Cost Accounting and Management Control / Banking / Risk Management in Banks / Managing Personal Finance

Marketing: Advertising and Promotion Management / Brand Management / New Product Development/ Services Marketing / Strategic Marketing / Retailing / Rural Marketing / Customer Relationship Management / Sales and Distribution Management / Consumer Behaviour / Marketing Research / Hospitality and Tourism Marketing / Business to Business Marketing / Pricing Policies, Strategies and Tactics / Marketing Strategy / Rural Marketing Strategy / Integrated Marketing Communications

Human Resource: Leadership and Team Building / Strategic Human Resource Management / Labour Laws and Industrial Relations / Emotional Intelligence and Managerial Effectiveness / Counselling Techniques and Methods / Stress Management and Occupational Health / Human Resources Information System / Knowledge Management / HR and Balanced Score Card / Competency Mapping and Performance / Managing Change in Organisations / Integrated Knowledge Management / HRD and HRP / Creativity and Innovation Management / Compensation Management / Human Resource Planning, Recruitment and Selection / Performance Management/ Training & Development / Career Management / International HRM

Information Systems: E-commerce / Database Management Systems / Enterprise Resource Planning / Decision Support Systems / Project Management for Software Development / Business Intelligence / Software Quality Management / Analysis and Design of Information Systems / Technology Management / Information Systems Audit / System Application Programme / Data Warehousing / IT-enabled Services

International Business: International Shipping and Transport / Global Sourcing / Globalization and Politics / International Organization, Regional Blocks and WTO / International Purchase Management / International Risk Management / Global Organization Structure / International Taxation / Marketing of High - Technology / Managing Asian Business

Manufacturing Management: Lean Enterprises and Manufacturing Technology / Total Quality Management / Facilities and Process Planning / Project Management / Operations Strategy/ Infrastructure Management / Business Process Re-engineering & Value Re-engineering / Service Operations Management / Logistics Management / Innovation in Product Design

Business Analytics:

Data Warehousing and Data Mining/ Business Analytics/ Econometrics/ Marketing Analytics/ Supply Chain Analytics/ Financial Risk Analytics/ Web Analytics/ Video and Text Mining


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